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Modern Uzbek fashion: how designers reinterpret ethnic style

Три девушки в платьях из икатовой ткани на улице, зелёный фон. Three women in ikat dresses, street, green background.

When your wardrobe resembles a supermarket: the irony of everyday life. Every morning begins with a familiar ritual: open the wardrobe, look at dozens of garments and sadly wonder whether to wear the same thing again. Modern life resembles an endless television series in which the characters always have identical costumes. But step onto a […]

Reviving tradition: Uzbek costumes in modern fashion

Элегантный узбекский костюм с национальными мотивами на подиуме.

“When old customs seem forgotten, they unexpectedly return to inspire us again.” This is true of Uzbek costume, whose beauty and individuality are once more winning hearts and fashion runways. Uzbek costumes: art on fabric. Traditional Uzbek clothing is more than a collection of garments. It is a history passed from generation to generation. Gold […]

The evolution of Uzbek clothing: from traditional costumes to fashion collections

Традиционная узбекская одежда на фоне старинного здания.

Uzbek clothing is a vivid symbol of the country’s culture, history and rich traditions. Over the decades, Uzbek costume has evolved, absorbing the spirit of each age and changes in society. Today, Uzbek fashion offers a unique combination of ancient traditions and modern trends. In this article, we explain how traditional garments have found a […]